Building brands
that travel the world.

Alfredo Neto has spent more than twenty years in e-commerce, working across companies of different sizes and sectors in growth and demand generation. His career is international by nature, built across the United States, Latin America and Europe, including more than a decade of life and work in the U.S. From the early days of online retail, he learned one principle that still guides him: every result is built on method, measurement and persistence.

In 2014 he was among the pioneers of marketplace operations, selling and scaling brands on platforms such as B2W, Amazon and Walmart at a time when few companies understood how marketplaces would reshape retail. With a marketplace-first strategy, he helped companies grow revenue from 500 thousand to 20 million, mastering catalog strategy, pricing, logistics and the economics of selling at scale.

He then moved into direct-to-consumer, running cash-on-delivery operations powered by paid social advertising, where every order, delivery rate and campaign metric made the difference between profit and loss. The hard lessons became a method: test fast, measure everything, keep what works.

With that method he built brands in supplements, cosmetics and consumer products and expanded into Europe, where he mastered multi-country logistics: fulfillment centers, cross-border shipping, cash-on-delivery and last-mile delivery for customers across the continent. Along the way he wrote self-help books on mindset and growth, and adopted artificial intelligence as a core part of how a modern brand is researched, created and run.

Arvo Commerce is the result: a company built to turn two decades of experience in marketplaces, digital marketing, branding and growth into a portfolio of global brands. Its mission is to create long-term value for customers, partners and the people who build it.